TikTok just announced their list of brands that inspired and entertained the community in the annual “Year on TikTok” report. Featured on the list are brands that emerged from 2021 by harnessing the power of authenticity to engage with fans.
Disney Parks was proudly recognized among the “Brands that Act Like Creators.” What made these brands stand out is their ability to embrace a creator mindset to generate unprecedented engagement.
Disney Parks was lauded for bringing the “Happiest Place on Earth” to TikTok through fun retrospectives, exciting news, and “taking the community on behind-the-scenes tours with cast members.” Check out just one example of these cast-led virtual tours with Disney Legend Bob Gurr during Walt Disney World’s 50thanniversary:
Read the full article here.