Disney Celebrates 40 Years Supporting Make-A-Wish® Through Debut of All-New Product Offerings, with a Portion of Proceeds Helping Grant Wishes

Disney is celebrating 40 years of wish granting in a new and unique way — bringing magic to wish kids and guests through an all-new merchandise collection, Wishes Come True Blue, benefitting Make-A-Wish

BURBANK, Calif. (Oct. 22, 2020) — Disney Parks, Experiences and Products is unveiling its very first collection inspired by and benefitting Make-A-Wish® — the Wishes Come True Blue color collection. This new offering commemorates the 40-year relationship between Disney and Make-A-Wish, with even more special product offerings to come later this year.

Wishes Come True Blue is the first-ever Disney color collection that pays tribute to a nonprofit’s impact and supports the ongoing collaboration between Make-A-Wish and Disney. The Wishes Come True Blue color collection is the latest in the popular series of Disney color collections and features the debut of two all-new products, including the first-ever adjustable Mickey Mouse ear headband for kids of all abilities to wear with comfort and joy, as well as the first cloth face masks by Spirit Jersey®. In honor of this launch, Disney is donating 10,000 cloth face masks from the collection to Make-A-Wish to provide to wish kids across the United States.

For the purchase of each item in the collection now through World Wish Day 2021 (April 29, 2021) in the US, Canada and across Europe, Disney will donate 25 percent of the purchase price (up to US $500,000) to Make-A-Wish. This collection will be available starting Oct. 22 at select Disney Parks around the world, Disney store locations in North America and on shopDisney.com and shopDisney.co.uk.

Following the Disney Parks fan-favorite color collections, Arendelle Aqua and Belle of the Ball Bronze, this new collection features the distinct Make-A-Wish blue hue and reminds people around the world of wish granting. This collection offers a wide assortment of products including: spirit jerseys, Mickey Mouse and Minnie Mouse ear headbands, a mini backpack and wristlet by Loungefly, leggings, baseball caps and more.

“It’s been an honor to work with Disney to grant wishes and create priceless memories for so many families. I hope this new collection of Make-A-Wish-inspired items will bring joy to guests much like Disney wishes have brought joy to wish kids for the last 40 years,” said Make-A-Wish president and CEO, Richard K. Davis. “Disney is the largest wish-granter on earth, and we’re thankful for everyone who helps transform lives by supporting our organization and making wishes come true.”

For the past 40 years, Disney and Make-A-Wish have been providing magic to wish kids and their families when they need it most, starting with the very first wish granted at Disneyland park in 1980. Disney is the largest wish granter in the world, having fulfilled more than 140,000 wishes globally, and one out of every two wishes granted by Make-A-Wish in the United States.

Over the next two months, Disney Parks, Experiences and Products will reveal even more global product offerings that will benefit Make-A-Wish and celebrate the 40-year relationship.


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About Disney Parks, Experiences and Products

Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises — including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic — into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland park in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney Imagineers are the creative force behind Disney theme parks, resort hotels and cruise ships globally.

Disney Consumer Products, Games and Publishing includes the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shopDisney e-commerce platform.

Media Contact:

Melissa Britt
Director, Global Public Relations
Disney Parks, Experiences and Products