DisneylandForward
Economic Benefits
Every time Disney invests in enhancing the theme park experience, there is a ripple effect that increases employment, investment and spending well beyond our gates.
Independent Economic Analysis
The Woods Center for Economic Analysis and Forecasting at California State University, Fullerton’s (CSUF), College of Business and Economics conducted an analysis of the economic benefits of various investment options at Disneyland Resort, as part of the DisneylandForward project.
Disney Investments Mean More
Tax Revenue for Anaheim
The independent analysis done by CSUF shows that developing new theme park experiences make the biggest impact to drive tourism, create local jobs and increase the average daily rates for hotel rooms, all of which increases tax revenues for Anaheim. For every $1 billion Disney invests in the Disneyland Resort, the community benefits:
Enabling More Firefighters, Police Officers, Park & Road Improvements
Each time Disney invests $1 billion in creating new theme park and entertainment experiences, it provides new incremental revenue to the City that would be available for new services and programs that directly benefit Anaheim residents. While ultimately these are City decisions, to understand the magnitude, the tax revenue from each $1 billion investment is equivalent to the following:
When Disney Invests, Anaheim Wins
Hotel taxes represent the largest source of tax revenue for the city, outpacing the revenue generated from sales and property tax combined. Pre-pandemic, Anaheim hotels generated more than $162 million in annual tax revenue for Anaheim. From Cars Land to Star Wars: Galaxy’s Edge to Avengers Campus, every time Disney invests in enhancing the theme park experience there is a ripple effect that increases employment, investment and spending well beyond our gates.
