A Disney experience is more than a story you’re told — it’s a story you live, breathe and feel. It surrounds you, immerses you, engages all your senses. It’s an open invitation to a place we long to be, where anyone is welcome and everyone believes in happily ever afters. A place where the memories you make are shared over and over again.
For decades, Disney’s Imagineers — the world-renowned team of innovators who imagine, design and build Disney theme parks, resorts, attractions and cruise ships worldwide — have created places that transport guests to magical realms inspired by beloved stories, where iconic characters come to life.
On land & sea
Disney’s blend of imagination and technology makes it possible for fans to delve deeper into their favorite stories. This synergistic approach is on full display at Disney theme parks and on board Disney cruise ships, where everything — down to the tiniest detail — immerses guests in uniquely Disney ways. These popular destinations illustrate how the power of Disney storytelling speaks to guests of all ages.
By offering guests a variety of ways to experience their favorite stories, Disney Experiences can bring out the kid in all of us. Maybe that’s adventuring through Arendelle in World of Frozen, encountering a favorite Super Hero in Avengers Campus, enjoying blue milk in Star Wars: Galaxy’s Edge or playing with friends in Toy Story Land — wherever you go, there’s something fun for everyone.
“We’re making investment decisions that look decades ahead, with a view to create long-lasting appeal to generations of families,” said Josh D’Amaro, Chairman of Disney Experiences. “Just like our stories and characters, our new lands, ships, hotels and attractions will stand the test of time, generating excitement among our Guests and fans for years to come.”
Whether through fantastical lands, immersive attractions or gateways to galaxies far, far away, the spirit of boundless creativity courses through every detail of a Disney experience. Here are just a few examples.
Frozen
One of the most popular franchises of the past decade, Frozen has inspired Disney experiences around the globe, offering audiences new opportunities to connect with the characters and stories they love.
- World of Frozen: Recently opened at Hong Kong Disneyland, this themed land is filled with enchanting landscapes, family-friendly rides and unforgettable characters from Arendelle. Stepping inside the world of Frozen, guests can explore iconic locations and interact with characters from the films.
- Frozen Ever After: Featuring fan-favorite characters like Elsa, Anna and Olaf, Frozen Ever After at EPCOT was the first attraction to take guests on a singalong boat cruise through Arendelle. Disney’s state-of-the-art Audio-Animatronics® technology invites guests to enjoy their favorite songs and relive exciting movie moments firsthand.
- For the First Time in Forever: A Frozen Sing-Along Celebration: This live stage show at Disney’s Hollywood Studios is hosted by the Royal Historians of Arendelle, delivering a musical retelling of Elsa’s adventures. A unique interactive experience, the show encourages guests to sing along and be a part of the production.
- Frozen at Disneyland Paris: A Frozen-themed land will soon come to Disneyland Paris, too, as part of a multi-year project that will bring attractions and activities inspired by the Frozen films to Disney fans across Europe.
Toy Story
Beyond individual attractions and live shows, Disney Experiences has entirely themed lands devoted to the iconic Toy Story franchise. These lands build upon the original stories and continue to capture the hearts and imaginations of people of all ages from around the globe.
- Toy Story Land: These fully themed areas, found at Walt Disney World Resort, Shanghai Disney Resort, Hong Kong Disneyland and Disneyland Paris, are inspired by the entirety of Pixar’s Toy Story franchise. Upon entering Toy Story Land, guests shrink to the size of toys and explore Andy’s backyard. Between attractions like the Slinky Dog Dash coaster, Alien Swirling Saucers and Toy Story Mania!, guests can shop and eat at themed locations within this whimsical playground. They may even run into their favorite characters, like Woody or Buzz Lightyear.
- Toy Story Resort Hotels: Beloved Pixar stories and characters are also integrated into Toy Story-themed hotels at both Shanghai Disney Resort and Tokyo Disney Resort, as well as Pixar Place Hotel at Disneyland Resort. Another great way fans of all ages celebrate their love of Pixar is during the Pixar Day at Sea cruises offered by Disney Cruise Line.
Avengers
The Avengers films captivate audiences with rich storytelling, compelling characters, epic special effects and (perhaps most importantly) high-octane action. This makes them the perfect source of inspiration for gripping theme park experiences like these:
- Avengers Campus: Avengers Campus is an immersive land that invites guests to become a part of the story. In addition to thrilling attractions around every corner, guests can experience heroic encounters when they meet some of their favorite Super Heroes, like Capital America, Black Panther, Dr. Strange, Iron Man, Hawkeye, Black Widow and the Dora Milaje. Avengers Campus can currently be explored at both Disney California Adventure and Walt Disney Studios Park in Paris. And don’t forget the highly popular attractions in Hong Kong Disneyland, like Iron Man Experience and Ant Man and the Wasp: Nano Battle that have interconnected storylines.
- WEB SLINGERS: A Spider-Man Adventure: This attraction at Avengers Campus in both California and Paris asks guests to join Spider-Man in his quest to capture rogue, rampaging Spider-Bots. Riders sling virtual webs to help Spidey save the day while vying for the high score.
- Hotel New York: The Art of Marvel: Located at Disneyland Paris is a one-of-a-kind resort hotel celebrating the multiverse. The hotel’s themed rooms, comic-inspired decor and interactive experiences surround guests in a world where Super Heroes are real.
- Disney Cruises: Disney Cruise Line offers a variety of themed adventures, such as the Worlds of Marvel dinner experience and Marvel Super Hero Academy on board the Disney Wish. Guests can also join a Marvel Day at Sea cruise in 2025 where more than 30 Super Heroes and Villains come together for thrilling activities and one-of-a-kind entertainment on board the Disney Dream.
- More Super Heroes: In the same universe, but not directly involved with the Avengers’ mission, you’ll find the Guardians of the Galaxy. Representing the grandiosity, action and fun of this ensemble is Guardians of the Galaxy: Cosmic Rewind, a spectacularly innovative attraction in EPCOT. The reverse-launch omnicoaster ride system rotates to keep guests fully immersed in a thrilling, intergalactic chase.
Star Wars
Star Wars-inspired adventures are available in Disney theme parks and on board Disney cruise ships. From the original Star Wars trilogy to today’s popular Disney+ series, guests can experience the excitement of that galaxy far, far away for themselves.
- Star Wars: Galaxy’s Edge: Located at Walt Disney World Resort and Disneyland Park, Star Wars: Galaxy’s Edge is an expansive themed area that transports guests to the planet Batuu, where they can be a part of the Star Wars story. While exploring, guests can build custom droids and lightsabers and enjoy galactic cuisine, all with authentic Star Wars landmarks as a backdrop.
- Millennium Falcon: Smugglers Run places guests right in the heart of the galaxy’s action. Guests take flight aboard the Millennium Falcon as pilots, gunners or engineers, embarking on an interactive smuggling mission through space.
- Star Wars: Rise of the Resistance, a massive, multi-system attraction that pits the Resistance against the fearsome First Order in an immersive, cinematic experience.
- Star Wars on the Disney Wish: Aboard the Disney Wish cruise ship, guests are transported across the galaxy in Star Wars Hyperspace Lounge. During the day, guests can glimpse interstellar views of Coruscant, Tatooine and Batuu, while at night, adults can jump to lightspeed in an exclusive lounge with signature Star Wars-inspired beverages.
- Star Tours – The Adventures Continue: This 3D space adventure, found at Disney’s Hollywood Studios, Disneyland, Tokyo Disneyland and Disneyland Paris, takes guests on a thrilling journey to some of the Star Wars galaxy’s many exotic planets.
… and there’s more!
Though wondrous, these experiences offer only a taste of how Disney experiences engage guests with hands-on storytelling at Disney’s beloved theme parks. Guests at Disney theme parks — and not only those in the United States, but around the world, too — will also come face-to-face with characters, landmarks and attractions inspired by modern stories like Avatar, beloved classics like Cinderella, Pixar hits like Cars and plenty more.
Disney Products
The expansive world of Disney Consumer Products ensures fans always have the chance to reconnect with their favorite stories from wherever they are. Disney’s global line of products span several key realms:
- Toys and other retail products: Disney’s toys and other retail products, like clothing, offer fans an easy way to bring authentic Disney experiences home while showing love for their favorite stories.
- Publishing: Disney Publishing Worldwide puts Disney’s storytelling prowess to paper with novels, picture books and other works that appeal to Disney fans of all ages. Widely loved fantasy series like Percy Jackson and the Olympians — now a Disney+ series — have been published by Disney Hyperion, showcasing another way Disney Experiences welcomes fans into new worlds.
- Video games: Disney’s video games, from action-packed sci-fi romps like STAR WARS Jedi: Survivor to vibrant fantasy adventure series like Kingdom Hearts, offer fans a chance to have a hand in how the story unfolds. Disney’s games see continual global success, with the top nine Disney Game titles exceeding $1 billion in sales throughout the year of 2023.
Disney breaks new gaming ground with Epic Games
Continuing the tradition of creating authentic, interactive experiences for fans of all ages, Disney recently announced a new partnership with Epic Games that will give way to a brand-new games and entertainment universe, bolstering the reach of Disney’s time-tested stories to gamers worldwide.
This new universe will not only give players the chance to play and interact with Disney content, but will offer them the opportunity to create their own wholly unique Disney-themed gaming experiences, too. The partnership will ultimately provide a wide range of opportunities for players to watch, shop and engage with content from Disney, Pixar, Marvel, Star Wars and Avatar.
This new initiative is part of Disney’s ongoing partnership with Epic Games, which has already delivered live events, content integrations and in-game challenges for millions of Fortnite players across the globe.
Disney Experiences: Exploring worlds beyond the screen
Creativity and storytelling are the foundation for The Walt Disney Company. Disney Experiences invites fans, guests and consumers around the world to engage with that storytelling in entirely new ways. Whether at a theme park, while sailing the high seas or from the comfort of their homes, Disney fans can immerse themselves in the enchanting worlds of their favorite characters, making Disney part of their life story.