Graphic Novels, Figures, and Apparel Based on Disney Princess Comics Art Style Now Available Exclusively at Target

GLENDALE, CA – (August 6, 2018) – Tales as old as time get a modern twist with the new Disney Princess Comics line at Target. Disney announced today the launch of the Disney Princess Comics line featuring hardcover graphic novels from Joe Books, figures from Hasbro and apparel from Hybrid Promotions, all available exclusively at Target and The collection is based on the art style from the popular Disney Princess Comics from Joe Books.

Created by cartoonist and illustrator Amy Mebberson, the bite-sized comic strip stories follow the Disney Princesses as they face the hilarious day-to-day situations of their worlds. Drawn with a unique art style and infused with relatable charm, the comics provide a fresh new take on some of Disney’s most iconic and beloved characters.

“With the growth of the kids comics category, we felt this is the perfect opportunity to portray our beloved Princesses through visual storytelling,” said Tonya Agurto, Senior Vice President and Global Publisher, Disney Publishing Worldwide. “This new comic format tells the Princesses’ stories like they’ve never been told before.”

The Disney Princess Comics line includes graphic novels, figures, and apparel featuring Ariel, Belle, Jasmine, Pocahontas, and Rapunzel:


  • Graphic Novels: Each Disney Princess will star in her own collection of comic strips bound in a hardcover graphic novel, published by Joe Books. The comic strips take the reader on laugh-out-loud adventures of the Disney Princesses in their worlds.
  • Figures: The line, developed by Hasbro, debuts with single figures of Belle, Pocahontas, Rapunzel and two larger sets: the Ariel & Friends set (including Ariel, Ursula, Eric) and the Magic Carpet Ride set (including Jasmine and Aladdin). The 5-inch poseable figures feature six points of articulation, allowing kids to act out their favorite imaginary adventures.
  • Apparel: Three tops by Hybrid Promotions feature the speech bubble wit alongside our Princesses reimagined in this cool art style. With both long sleeve and short sleeve styles, these princess power tees are must haves for summer, Back to School and beyond!


The Disney Princess Comics line is available now at Target and

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Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney’s stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company’s iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment’s world-class products and experiences — from immersive lands to interactive toys, and everything in between.