First Film Appearance and New Comic Spark Robust Product Lineup Led by Hasbro, LEGO, Mad Engine, Funko and More
Glendale, Calif. (March 15, 2016) – Marvel is rolling out a heroic new merchandising program inspired by Black Panther just in time for his first appearance in the Marvel Cinematic Universe, an all-new comic book written by esteemed author Ta-Nehisi Coates, and his 50th anniversary. The campaign will touch on all major categories including apparel, toys, collectibles, home goods, and more, offering both longtime T’Challa readers and new fans introduced to the character through Marvel’s Captain America: Civil War exciting ways to embrace this legendary Marvel Super Hero.
The licensing program features a wide range of products for kids and adults inspired by both the new comic book debuting in April and Black Panther’s first film appearance in Marvel’s Captain America: Civil War in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film.
For consumers looking to wear their fandom, the impressive lineup includes bags from Fast Forward and Global Design Concepts and stylish apparel for men and women from Mad Engine, C-Life, Freeze, and Fifth Sun. Hasbro is debuting a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. For the first time, collectors will be able to add Black Panther to their Super Hero collections with Marvel Select figures and Marvel Minimates from Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The program is rounded out with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes for kids and adults from Rubies and Party City. Select product is in stores now, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreen’s, Disney Store, Toys “R” Us, and specialty retailers this Spring and into 2016.
“With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We are excited to debut this all-new lineup of offerings so fans can start showing off their love for the newest member of the Avengers team.”
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Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing.
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Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
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