New range inspired by Mickey Mouse’s timeless relevance and iconic personality
Knitwear maestro Markus Lupfer has been rooting through the Disney archives to dream up a collection of Mickey Mouse-fronted takes on his trademark sequin pieces. Reflecting the DNA of the Lupfer brand and the designer’s unique and artful approach to everyday basics, the unmistakable ears of the global icon sit upon the luxury of 100% merino wool and soft cotton in the five-piece line. The classic illustrations from the hands of Walt Disney – now graphically hand-crafted onto each garment in colourful sparkle – represent the spirit of wit and playfulness Lupfer wanted to bring to the collaboration: “I was so excited to look through the Disney archives and really bring a sense of nostalgia to our exclusive range. I was so inspired by the original hand drawings of all the characters that I really wanted to bring them to life on our signature sequin jumpers.”
From the ‘Dancing Vintage Mickey’ sweater to the ‘Winking Mickey’ number, the pieces span the colour wheel in shades of circus red, cloud pink, royal blue and neutrals of black, white and marl grey. Francesca Romana Gianesin, VP, Fashion & Lifestyle, The Walt Disney Company, EMEA said: “Markusis one of Britain’s most influential contemporary designers and his approach to design and irreverent take on fashion has lent a quirky edge to Disney’s most iconic character. This collaboration is a reminder of the fantastic results that can be achieved when two brands share the same passion for design and creativity.”
The collection launches on July 15th 2015 throughout Europe, Asia & USA. Stockists include Selfridges, Harrods, Harvey Nichols, Liberty, Net-A-Porter.com (UK/ US), Bloomingdales, Saks Fifth Avenue, Colette, I.T, Lane Crawford & www.markuslupfer.com. Prices start at £210.
For further information, please contact The Communications Store:
Laura Froud – Laura.froud@tcs-uk.net
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