‘Magic is the New Black’ at Disney Store This Holiday Season

Disney Store makes shopping magical and easy with special deals in-store and online

More than 40 million shoppers expected to visit Disney Store and DisneyStore.com this holiday season

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PASADENA, Calif., Nov. 21, 2014 — Disney Store is making the holiday shopping season merrier than ever with ‘Magic is the new black,’ a celebration of the most magical time of the year. To take the stress out of holiday shopping, Disney Store is making special pricing available early, both in-store and online, allowing guests to take advantage of great deals 24/7.

Beginning today and through the weekend (Nov. 21-23), a selection of Magical Friday (Black Friday) deals can be shopped exclusively online at DisneyStore.com. On Monday, Nov. 24, all of Disney Store’s promotions will be available in-store and online, giving guests the opportunity to shop whenever and wherever. An additional discount will be unveiled online at 12:30 a.m. PST on Thanksgiving (Nov. 27) and when stores open on Thursday (Nov. 27) and Friday (Nov. 28).*

“As holiday shopping patterns continue to change and Black Friday evolves into more than just a singular shopping day, Disney Store is focused on offering great deals in-store and online throughout the entire season to make shopping as easy as possible for our guests,” said Elissa Margolis, senior vice president of Disney Store North America. “Only Disney can offer the hottest toys from Frozen to Star Wars to Disney Junior and beyond, while delivering a truly magical experience worthy of the Disney heritage.”

Toys and more featuring the hottest characters, including those from Frozen, Star Wars and Marvel

At Disney Store guests will be able to shop an impressive selection of holiday gifts that can only be found at the specialty retailer. From toys and collectibles to clothes and accessories, Disney Store’s assortment features the most popular stories and hottest characters at the top of everyone’s list, including sisters Anna and Elsa from the hit film Frozen, classic Mickey Mouse and friends, and iconic Marvel super heroes.

Additionally, this is the first holiday season that Disney Store will offer an exclusive assortment of Stars Wars merchandise, including all-new intricately detailed die cast vehicles inspired by the original Star Wars saga. Disney Store also carries a wide assortment of favorite Disney Junior characters, including Doc McStuffins, which was recently ranked one of the 13 most influential toys of all time by toy experts1.

Gifts at price points of $8, $10, $15 and $20**

Gift-givers will find a wide selection of merchandise at a range of prices that work with any budget, including holiday ornaments for $8, classic Disney Princess dolls for $10 and Toy Story Talking Action Figures for $20 (see link below for listing of deals). For guests looking for extra special gifts, Disney Store also offers deluxe items, such as a line of beautiful costumes featuring Elsa, Anna, Sleeping Beauty, Rapunzel and others ($89.95 – $99.95).

Complementing the great selection of items in stores, DisneyStore.com offers an expanded collection of more than 10,000 products, including Disney Parks merchandise, an expanded adult apparel selection and personalizable options. DisneyStore.com remains the only online retail destination to find Disney Parks products.

Experience the holidays at your local Disney Store

Disney Store truly is the most magical place this time of year with festive holiday décor featuring everyone’s favorite couple, Mickey and Minnie Mouse. Cast Members have decked the halls and stocked the shelves with toys and more, and are at the ready to assist with holiday gift ideas and share in the magic of storytelling.

In the Disney Store Theatre, guests can enjoy holiday-themed entertainment, as well as sing-alongs to new and classic Disney favorites including, “Only One More Sleep Til Christmas” from A Muppets Christmas, “Jingle Bells” with Winnie the Pooh, and “Let It Go” from Frozen. For the first time ever, visitors will hear “Share the Magic,” a holiday song composed especially for Disney Store. Kids are invited to color holiday masks in the Disney Store Theatre, while supplies last.

Magic behind the scenes

Disney Store has taken new measures in an effort to keep stores fully stocked through the busy holiday shopping season so that guests can get the product they want in a timely fashion. Establishing forward stocking locations in strategic areas, and converting one into an omni-channel distribution facility, makes it easier for local stores to restock inventory and reduces transit time for online orders.

For additional assistance, shoppers can also interact with Disney Store’s Guest Services team via telephone and email channels listed on DisneyStore.com.

Convenient shopping features in-store and online

To add an additional level of convenience for online shopping, the top growth channel for holiday purchases2, Disney Store is piloting a new feature this season, giving guests the flexibility to reserve gifts online and pick-up in-store. Guests can also take advantage of Disney Store’s free ‘buy in-store, ship to home’ service.

In stores, shoppers can use Apple Pay, a new payment service that allows for a faster and more convenient way to pay. With just the touch of a finger, using the iPhone 6 and iPhone 6 Plus, Apple Pay simplifies the check-out process for guests and Cast Members alike. For online and mobile shopping, Disney Store also updated its free mobile app to include Apple Pay as a payment option, allowing for a faster check-out experience.

Guests who prefer to shop online or on-the-go will find a streamlined and user-friendly experience on Disney Store’s Mobile Site and App, and can browse the Holiday Gift Guide on DisneyStore.com for holiday gift-giving inspiration. Through the Mobile Site, users can receive timely message alerts for new arrivals, in-store events and promotional offers.

Commitment to sharing the magic

Disney Store is proud to help Share the Magic this Holiday season with its commitment to Boys & Girls Clubs of America (BGCA). For each identified Holiday Wish Gift purchased at Disney Store and DisneyStore.com this holiday season between 11/3/14 and 12/7/14, Disney Store will donate $1 to BGCA (up to $100,000).

To view Disney Store’s week of Magical Friday deals and download images, visithttp://bit.ly/magicalweekimages.

1Source: TIME Magazine, The 13 Most Influential Toys of All Time

2Source: 2014 Nielsen Holiday Spending Forecast

*No store will be open prior to 8 p.m. on Thursday, Nov. 27. Check disneystore.com/storelocator for specific holiday hours.

**All offers are available while supplies last.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitterwww.twitter.com/DisneyStore to stay connected to your favorite destination.

For more information, please visit www.disneyconsumerproducts.com/press/us.

About Disney Store North America
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr,www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it,www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.


Media Contacts:

Disney Store North America
Erin Barrier
(626) 773-5132

Liz Jaureguy
(626) 773-5605

Cristina Samiley Golin
(213) 438-8841

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