Hasbro, The LEGO Group, Mattel, JAKKS Pacific, and Rubies revealed for the highly anticipated theatrical release; Disney Store will also carry exclusive offerings.
Glendale, Calif. (January 29, 2015) — Disney Consumer Products and Lucasfilm today revealed at Nuremberg Toy Fair Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies as some of the global licensees that will support the highly anticipated theatrical release of Star Wars: The Force Awakens. A bespoke range of products will also be available at Disney Stores globally.
“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products. “Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”
The Star Wars: The Force Awakens product line-up will be led by best-in-class licensees with an assortment of action figures, role-play items, play sets, diecast vehicles, costumes and more. Additionally, there will be exclusive offerings such as collectibles, diecast action figures, role-play and much more available at Disney Store and DisneyStore.com.
Fans are encouraged to stay tuned to StarWars.com for more information on Star Wars: The Force Awakens.
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About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and apps, igniting imagination through storytelling in ever-inventive ways. DPW creates and publishes books, magazines, eBooks and apps both vertically in-house and through an extensive worldwide licensing structure. DPW is also committed to the educational development of children around the world through Disney Learning which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney Store operates ecommerce channels in nine countries, which can be found here. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARSand INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Media Contacts:
Lauren B. Purnell
Disney Consumer Products
lauren.b.purnell@disney.com
818-544-0393
Chris Argyropoulos
Lucasfilm Ltd.
chris.argyropoulos@lucasfilm.com
415-623-1018