Disney Store Unlocks Magical Friday Deals Two Weeks Prior to Black Friday

Guests Can Save Up to 40% In-Store and Online Starting November 14 – Earlier Than Ever Before

Special In-Store Wishing Ceremony Kicks Off the Magic of the Season

PASADENA, Calif., Nov. 14, 2016 – Disney Store today unveiled its Magical Friday (aka Black Friday) deals and special in-store holiday events – nearly two weeks before the Thanksgiving holiday shopping weekend. Beginning today in-store and online, guests can expect to see up to 40% off thousands of items, with more deals to roll out in the coming days and when Stores open on Thanksgiving night (11/24), Magical Friday (11/25) and Cyber Monday* (11/28).

Guests have the opportunity to shop Disney Store whenever and wherever through DisneyStore.com and the newly enhanced Disney Store app where they’ll find great deals on exclusive Disney, Pixar, Marvel and Star Wars items for everyone on their list.

“There is so much to be excited about this holiday, with products inspired by the theatrical release of Disney ‘Moana’ and ‘Rogue One: A Star Wars Story,’ as well as fan favorites like Disney ‘Elena of Avalor’ and Disney-Pixar Toy Story,” said Elissa Margolis, senior vice president of Disney Store North America. “With our deals beginning two weeks before Magical Friday, and accessible in-store, online and via our mobile app, guests are sure to find something for everyone on their lists.”

Disney Store Holiday Fun
This season, Disney Store continues its tradition of magical in-store events and festive cheer designed to create a memorable shopping experience for guests.

In addition to a holiday version of the traditional store “unlocking” ceremony that takes place every morning at Disney Store locations nationwide, guests will be treated to a special holiday event every evening, called “Disney Store Holiday Wishes.” During this time, Mickey Mouse and Minnie Mouse will appear on the Store’s theater screen, inviting guests to make a special holiday wish by writing it on a Wish Ornament and adding it to a special Wishing Tree. A new song, “My Little Wish,” will add an extra magical touch to the event.

“Disney Store Holiday Wishes” will take place daily from Magical Friday (11/25) through Christmas Eve (12/24) at 7:30 p.m.

Most Wished for Gifts
Disney Store offers the biggest collection of exclusive toys, apparel, accessories and more featuring everyone’s favorite Disney, Pixar, Marvel and Star Wars characters at all price ranges. Some of the top holiday favorites at the Disney Store include:

For shopping inspiration and assistance, Guests can check out the DisneyStore.com Gift Guide, as well as interact with Disney Store’s Guest Services team via telephone and email channels listed on DisneyStore.com.

To find a Disney Store location, Guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Register, become a fan on www.facebook.com/DisneyStore or follow on Twitter and Instagram to stay connected.

*Disney Store locations will begin opening at 8 p.m. local time the night of Thanksgiving. Guests are encouraged to check disneystore.com/storelocator for specific holiday hours.

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About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; 1 flagship location in Shanghai, China; and more than 70 Disney Store locations in Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit disneyconnect.com/dpep/disney-store/ or follow us at www.facebook.com/DisneyStore, www.instagram.com/DisneyStore and www.twitter.com/DisneyStore.

Media Contact: 
Jillian McMenamin, Disney Store

Disney Store Holiday Transformation Video