All-New Mix and Match Line Launches Globally In Stores and Online Today
Download assets for #MXYZ here
PASADENA, Calif., June 13, 2016 – Disney Store today announced the global launch of an all-new collection called MXYZ (pronounced “mixies”). Geared toward the tween/teen audience and designed for mixing and matching, this must-have collection of drinkware, stationery, backpacks and more features popular Disney and Marvel characters designed in the trendy ‘kawaii’ (“cute” in Japanese) style of art.
Available starting today at Disney Store and DisneyStore.com, MXYZ sets with four distinct art patterns – Mickey Mouse, Minnie Mouse, Stitch and Marvel. Each collection features a fun array of items, including everything from water bottles, journals, backpacks and bags, to file folders, journals, washi tape and more.
“Everything is about personalization and self-expression right now, so we’re excited to offer a collection that allows our guests to connect with the characters they love in a new and fun way,” said Jason Stewart, director of global product development for Disney Store. “MXYZ is the perfect mix of cool items designed with a fresh Japanese art style that is totally on-trend.”
At an exclusive reveal party held in Hollywood, Calif. last week, Disney sponsored YouTube influencer Bree Lesch said this of the MXYZ collection, “I love the variety of items included in the line, and of course all the adorable patterns. There are so many fun items to mix and match to create your own style at home or at school.”
Check out Bree’s MXYZ haul video here and Disney Style’s DIY video here
Items within the new MXYZ line range in price from $6.95 – $24.95, and new artwork styles will be introduced quarterly.
To shop MXYZ online, visit http://www.disneystore.com/mxyz-collection/mn/1014308/. Guests are encouraged to share pictures of their MXYZ collection on social channels using the hashtags #MXYZ and #GetInTheMix.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; 1 flagship location in Shanghai, China; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.disneystore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore, www.instagram.com/DisneyStore and www.twitter.com/DisneyStore