Disney Store Celebrates Grand Opening of Remodeled Store at Sunvalley Shopping Center in Concord, CA

First 500 Guests Will Receive Free Gift; Special Meet and Greet With Mickey Mouse and Minnie Mouse

PASADENA, Calif., May 1, 2015 — On Saturday, May 2, Disney Store will celebrate the grand opening of its remodeled store at Sunvalley Shopping Center in Concord, CA. One of The Walt Disney Company’s premier retail destinations, Disney Store offers guests a magical and immersive shopping experience through its unique store design, storytelling elements and one-of-a-kind team of Cast Members.

Remodeled to include unique elements including a blue Pixie Dust Trail, Magical Trees, Disney Store Theater and Storytelling Neighborhoods featuring Disney, Marvel and Star Wars product statements, the Store also includes design elements exclusive to Concord. As guests enter the Store and look above, they will see a customized skyline incorporating local landmarks — including the Galindo House and Salvio Pacheco Square — in addition to classic Disney features and magical storytelling moments.

“Disney Store brings a distinctly Disney experience to hometowns throughout the U.S. with a focus on ‘creating magical moments for guests of all ages,’ and our Cast Members are looking forward to bringing this magic to life in Concord for all to enjoy,” said Jonathan Storey, vice president, Disney Store North America. “At Disney Store, you can shop an exclusive assortment of product in an immersive environment that is grounded in the rich history of Disney’s storytelling.”

During the grand opening celebration on Saturday, May 2, one lucky guest will be invited to “unlock imagination” and officially open the Sunvalley Shopping Center Disney Store. This tradition will continue after grand opening day, as the Store will “unlock imagination” every morning, giving guests an opportunity to participate in a special and unforgettable Disney Store experience.

This year, the grand opening ceremony will feature a festive new song, special appearances and a little bit of Pixie Dust to officially open the Store to guests. Additionally, the first 500 guests to attend the grand opening celebration will receive a free gift. From noon to 4 p.m., a meet-and-greet with Mickey Mouse and Minnie Mouse will take place in the Grand Court, with an opportunity for guests to take photos with the characters*.

In celebration of Star Wars Day, May the Fourth Be With You, Disney Store locations, including the one at Sunvalley Shopping Center, will host a special in-store activity on Monday, May 4, 2015. During the day, Stores will have an exciting galactic atmosphere as music and clips play from the films and television series. Guests will also be able to take part in Star Wars themed in-store events including**:

  • Star Wars: A New Hope Story Time – Guests in attendance will receive a free Star Wars Page Clip.
  • Star Wars: Ways of the Force – An event where Guests learn how to use the Force and help to fly a virtual X-wing.
  • Learn to Draw R2-D2 – Guests will leave with their very own drawing of this lovable droid.
  • Spontaneous entertainment such as Trivia will also take place.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitterwww.twitter.com/DisneyStore to stay connected to your favorite destination.

For high resolution images, please go to http://www.bit.ly/DisneyStoreImages

For more information, please visit www.disneyconsumerproducts.com/press/us.

*Characters alternate every 30 minutes. Character appearances are subject to change or cancellation without notice.

**Giveaways are subject to availability. Disney Stores in outlet locations will not host this activity. Contact your local store for event details.

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr,www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it,www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visitwww.disneyconsumerproducts.com/press/us/disneystore or follow us atwww.facebook.com/DisneyStore and www.twitter.com/DisneyStore.


Media Contact:
Liz Jaureguy
Disney Store North America
(626) 773-5605

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