Disney, Pixar, Marvel and Star Wars Brands on Trend for Back-To-School




With electronics and school supplies driving increased spending this year, Disney Consumer Products checks off key items on parents’ – and kids’ – shopping lists during the second biggest shopping season.

Glendale, Calif. (August 7, 2014) — Disney Consumer Products makes it easy for parents and kids to find everything on their back-to-school lists. From on-trend items like electronic accessories and fashion-forward apparel, to character-inspired school supplies and nutritious snacks, families can find quality back-to-school products for preschoolers through college co-eds featuring Disney, Pixar, Marvel, and Star Wars™ characters.

“During this exciting season, Disney Consumer Products has assembled a collection of high quality back-to-school essentials that celebrate the stories of our beloved characters while incorporating current design trends to create functional yet stylish apparel, accessories and gear,” said Molly Adams, executive vice president of global product development at Disney Consumer Products.

“Back-to-school is an extremely important time of year for parents and their children, and our latest survey found families will spend a little more this summer to ensure a smooth start to a new school year,” said NRF President and CEO, Matthew Shay. “As one of the most admired brands in the world, Disney’s trend-right back-to-school offerings from apparel to supplies will surely appeal to parents with kids from pre-K to college.”

Apparel, accessories, school supplies and food items are available at national and specialty retailers including Amazon, Kohl’s, Nordstrom, Target, Walmart, Hot Topic, Peek and more, as well as Disney Store and DisneyStore.com.

Highlights from the product line include:
To download images of the Disney, Pixar, Marvel and Star Wars back-to-school product collection, please visit: http://bit.ly/DisneyBTSImages (this link is case sensitive)

Tech to School
Technology accessories like over-the-ear headphones and smartphone cases aren’t just functional, they’re fashion statements too. With a wide range of bright, bold colors and fun details to match character styles – like Marvel’s Guardians of the Galaxy Rocket Raccoon “ears” or decorative Frozen “flowers” for inspired-by headphones by KidDesigns – kids can find the perfect wearable tech accessory to match their back-to-school outfits. Don’t forget to add a little flair to your smartphones with character-inspired cases like Darth Vader, Buzz Light Year and Minnie Mouse from Disney Store and DisneyStore.com.

Stylin’ School Supplies
From Doc McStuffins and Disney Princess characters to Marvel and Star Wars designs, backpacks, lunch totes and stationery items are available in a variety of colors, characters and styles at mass retailers as well as Disney Store and DisneyStore.com. Too much good stuff to pack in!

Fashion Collections for All Ages
Peek has drawn inspiration from the wisdom of Walt Disney and classic characters Mickey Mouse and Minnie Mouse to create their first Disney collection. Available now at Peek and select Nordstrom stores, this high quality, sophisticated and inspirational collection features graphic t-shirts for girls and boys.

The newest iteration of the tween lifestyle brand D-SIGNED is now available exclusively at Kohl’s – which offers a “mix & match” assortment of apparel that gives girls the opportunity to create their own styles. The D-SIGNED collection is inspired by the fun fashions featured on Disney Channel shows, and launches this summer with a collection from the popular “Girl Meets World” series.

With millennials looking to spend their own money this back-to-school shopping season, let them discover unique styles, patterns and prints of pop culture favorites like varsity jackets featuring Marvel’s Captain America at Walmart, or Marvel’s Avengers and Spider-Man styles from Her Universe, as well as the vast universe of Star Wars through tees, shoes and accessories by Vans.

Nutritious and Fun Snacks to Pack
Finding nutritious food that’s appealing to both parents and kids is always a challenge. Let Disney and Marvel help with better-for-you snacks available at grocers nationwide, including new Frozen packaged grapes and apples as well as Marvel branded packaged fresh fruit by Sage Fruit, Marvel’s Avengers branded Pirates Booty, CrunchPak and new GoGurt by Yoplait nutritious snack offerings, plus Mickey Mouse-themed snack packs with apples, berries, and more.


About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLivingwww.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS andINDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com. © MARVEL

Media Contacts:

Lauren B. Purnell
Disney Consumer Products

Shawn Turner
Disney Consumer Products