At Disney we know that every child has a chance to make a difference in the world. Today, Disney Interactive launched Citizen Kid, an original web series that celebrates the potential in all kids, and the extraordinary things they accomplish when they embrace their interests and talents. Walt Disney once said, “Our greatest natural resource is the minds of our children,” and this new series demonstrates the amazing things kids are capable of when parents, guardians and loved ones give young minds the freedom and encouragement to live their dreams.
Citizen Kid is about inspiring kids to reach their fullest potential, and the series’ exclusive sponsor, Milk, is devoted to fueling that potential, one glass of milk at a time. With 9 essential nutrients, including 8 grams of high-quality protein, in every 8 oz. serving, a glass of milk can help families milk the most out of life by fueling active and successful days.
During the 18-episode series, viewers will watch children take ordinary activities, like recycling or playing chess, to better the world around them. The first three episodes of Citizen Kid are live now, including:
Episode 1: HAILEY – a 9-year-old ice skater and Olympic hopeful, gathers gently used skates and hockey equipment to help host skating lessons for underprivileged kids
Episode 2: SAM – a 12-year-old who took an interest in garbage collection, raises money for charity by recycling ink cartridges, cell phones and other tech trash from local businesses
Episode 3: COURTNEY – a 15-year-old with a passion for animals, became a certified vet assistant in order to volunteer at her local veterinary hospital
Head to disney.com/citizenkid every Wednesday to see new episodes! Visit milklife.com for more on how milk can reach your potential and get the most out of every day.