Today Disney and Kohl’s Department Stores announced a collaboration on a national call for a Sing Your Heart Out campaign. Through September 29, fans of the Disney movie “Frozen” and aspiring singers nationwide can submit videos of themselves singing “Let it Go” for the chance to be included in a Kohl’s holiday commercial that will air during the 2014 American Music Awards (AMAs) broadcast on ABC.
Videos can be submitted via Disney Interactive’s new Disney Applause app, available for iOS and Android, or on the web at www.disney.com/frozenfriday. The finalist videos will be selected based on the following criteria: Musical Talent (60%), Personality and Style (20%), and Creativity (20%). Winning singers will in turn have the opportunity to be featured in spots that will air on Sunday, November 23 during this year’s AMAs. For official rules and more information, visit: www.disney.com/frozenfriday
Download the Disney Applause app, available for iOS and Android, to start submitting videos today! For more information about the Sing Your Frozen Heart Out campaign, visit www.disney.com/frozenfriday and share your favorite “Frozen” finds with @Kohls using #FrozenFunAtKohls.