New @MinnieStyle Instagram celebrates global icon’s influence on fashion, beauty and pop culture
@MinnieStyle to launch with a behind-the-scenes look at Minnie Mouse-inspired events during New York and London Fashion Week
Glendale, Calif. (September 10, 2015) –Disney is bringing all things Minnie Mouse-inspired to Instagram with the launch of @MinnieStyle, a new account showcasing her signature style and ongoing influence on the world of fashion, beauty and pop culture. Minnie’s iconic style including polka dots, bows and instantly recognizable color palette will also be celebrated this month with events at both New York and London fashion weeks.
@MinnieStyle will showcase Minnie-inspired looks from the global fashion community, every day fashion inspiration, couture and ready-to-wear designer collaborations, celebrities, bloggers and more. The first portfolio on @MinnieStyle will feature a series of inspirational fashion images as well as a behind-the-scenes look at events during September’s international fashion weeks.
At New York Fashion Week, Disney is collaborating with Refinery29, the leading digital lifestyle media company for millennial-minded women, and CONFETTISYSTEM, to create a Minnie Mouse-inspired room, as part of 29Rooms, Refinery29’s interactive funhouse celebrating style and culture, which is open to the public in Brooklyn, NY on September 11 and 12. Then from September 18 to 20, during London Fashion Week, Disney and the British Fashion Council will host the Minnie: Style Icon exhibition. The exhibition, which has been curated with the help of model and photographer Georgia May Jagger, will bring together photographs from the 1930’s through present day including archive imagery and sketches, celebrity portraits and fashion spreads. Images from the event will also be shared on the @MinnieStyle Instagram.
Georgia May Jagger said: ‘I’ve always been a Minnie fan so I’m really excited to be working on this campaign, showing how pop culture can influence fashion in a way that encourages excitement and creativity.’
The character of Minnie Mouse was created by Walt Disney and she made her debut alongside Mickey Mouse in Disney’s Steamboat Willie animation in 1928. Patterned after the 1920’s flapper as portrayed by actress Colleen Moore, her trademark polka dot skirt was inspired by Coco Chanel and her “Easy Jersey” collection. From her early pillbox flower hat, which inspired ladies hat trends to her famous bow and ears, Minnie has been looked to for style inspiration since her inception and has celebrity fans all over the world including Victoria Beckham, Sarah Jessica Parker, Kourtney Kardashian and Lady Gaga to name a few.
Follow @MinnieStyle on Instagram and visit the Disney Style blog for more updates on all things fashion and Minnie-style inspired.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
Media Contact: Stephanie Fernandez
Disney Consumer Products