DISNEY AND SAKS FIFTH AVENUE REVEAL HOLIDAY “DISNEY FROZEN 2” EXPERIENCE
Holiday Window Unveiling to Include Live Performance by Idina Menzel, the voice of Elsa in Walt Disney Animation Studios’ “Frozen 2”—In Theaters Nov. 22
New York, NY (October 15, 2019) —Saks Fifth Avenue and Disney are collaborating once again to bring the holidays to life. The two iconic brands will come together to delight shoppers this holiday season with dazzling “Frozen 2”-inspired windows, exclusive product and a one-of-a-kind in-store experience called Disney’s Frozen 2 Enchanted Forest Experience at Saks.
Saks will unveil its “Frozen 2”-inspired holiday windows on Monday, November 25, following the movie’s U.S. theatrical debut on November 22. The magical unveiling event will take place in the middle of Fifth Avenue and will include a musical performance by Idina Menzel (voice of Elsa) of a song from the “Frozen 2” Original Motion Picture Soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” The production will also include a 10-story-tall theatrical light show and entertainment from a local choir, dancers and characters from the film. The theatrical light show will run on a nightly basis throughout the holiday season.
Throughout Saks’s center six windows, scenes from “Frozen 2” will be brought to life, with each display featuring a character from the film along with the elements of wind, fire, water and earth, themes central to the film.
“The powerful imagery and themes from ‘Frozen 2’ lend themselves perfectly to Saks’s iconic, theatrical-like window displays and holiday lightshow,” said Ken Potrock, President of Consumer Products, Disney Parks, Experiences and Products. “This collaboration with Saks Fifth Avenue will once again bring the magic of the holiday season to life for fans and families, allowing them to feel as though they are a part of Anna and Elsa’s enchanted world like never before.”
“We’re delighted to partner with Disney to celebrate the magic of the holiday season,” says Emily Essner, SVP of Marketing and Digital at Saks. “At Saks, we’re constantly looking for ways to connect with our customers in a meaningful way and are confident that the spectacular ‘Frozen 2’ window displays, in-store experience and exclusive merchandise will do just that.”
Idina Menzel will also be featured on the cover of Saks Fifth Avenue’s 2019 Holiday Book which will debut later this month.
In addition to exclusive product offerings inspired by the film, Saks will host Disney’s Frozen 2 Enchanted Forest Experience. Marking a first for Saks, the immersive experience will offer visitors the chance to be transported to the spectacular world of “Frozen 2” and experience Anna and Elsa’s journey as they traverse through the four elements, encountering beloved characters along the way. Located on the ninth floor of the New York flagship store, the activation will run from Tuesday, November 26through Tuesday, December 24. Tickets will be $5 (+ taxes and fees) each. Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital. Tickets can be purchased here.
Beginning today, special “Frozen 2”-inspiredfashion, accessories and giftable itemsare available at all U.S. stores and on Saks.com. Created in collaboration with designers like Roberto Coin, Hanna Andersson, Kipling, Barefoot Dreams, Converse and S’well, shoppers can purchase product inspired by the beautiful imagery and elements from the upcoming film. Exclusive to Saks are “Frozen 2” limited-edition Elsa and Anna dolls, available online and in stores today. Designed by Disney store artists, the dolls will awaken a new spirit of adventure in Disney fans and collectors alike.
Click here to access image assets, including the “Frozen 2” product available at Saks.
ABOUT SAKS FIFTH AVENUE (@saks) As a leading shopping destination for the all-channel luxury experience, Saks Fifth Avenue is renowned for its coveted edit of American and international designer collections as well as its storied history of creating breakthrough, experiential environments. Its exemplary client service has made Saks a global authority in the category, a focus since the brand’s inception in 1924. As part of the HBC brand portfolio, Saks operates in 43 cities across the globe, its online experience―saks.com, and its mobile experience―Saks App.
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ABOUT DISNEY’S FROZEN 2
Why was Elsa born with magical powers? What truths about the past await Elsa as she ventures into the unknown to the enchanted forests and dark seas beyond Arendelle? The answers are calling her but also threatening her kingdom. Together with Anna, Kristoff, Olaf and Sven, she’ll face a dangerous but remarkable journey. In “Frozen,” Elsa feared her powers were too much for the world. In “Frozen 2,” she must hope they are enough. From the Academy Award®-winning team—directors Jennifer Lee and Chris Buck, producer Peter Del Vecho and songwriters Kristen Anderson-Lopez and Robert Lopez—and featuring the voices of Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad, Walt Disney Animation Studios’ “Frozen 2” opens in U.S. theaters on Nov. 22, 2019.
ABOUT DISNEY PARKS, EXPERIENCES AND PRODUCTS
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.
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